Marta Soul´s exhibition, Ama y Bebe (Love and Drink), is a series of theatrical photographs, films and live performance where the camera investigates the hidden world of the individuals’ private relationships.
Marta Soul is the winner of The Potential Prize, an annual arts award created by DINA arts centre, to spotlight new work developed by the merging of digital and analogue disciplines.
Marta invites couples to take part in her show and have their portraits taken on the opening night, portraits will be taken on a first-come first-served basis, with free drinks as a reward for their participation.
I was born in Madrid, where I grew up. One day I had to face a tough decision: my life profession. People asked me to decide myself, so I run a kind of draw. I made a list with several choices: nursing, fashion design, handcrafter, old Greek, writer, etc. I closed my eyes and randomly dropped my finger on the sheet and guess what I pointed at… photographer! I never had to think about it again. In turn, I started to think about social roles, emotions, physical appearance, and to re-think many life decisions of people!
In my artwork, I produce visual reflections on the interaction between cultural topics like aesthetics of the self (appearances), emotions (and their relation with values) and behaviour (patterns of interaction). Photography has allowed me to construct images raising questions about current stereotypes on issues like immigration, consumerism, or romantic love. My pictures often include characters portrayed on backgrounds with a particular social narrative. I play with the appearance of these characters (for instance, the aesthetics of a successful life) to reflect upon issues like the achievement of wills or the expression of unsatisfied desires in the consumerist society. My images are produced through a complex process but, in any case, my relationship with people is essential to the final result. Marta Soul
(Dina venue press-release)