“Jet Lag” is a research-based art project by Ira Lombardia that looks to shorten the gap between Post-Modern art and theory and the practice of post-internet photography on social networks. The research juxtaposes internet memes to 1970’s Conceptual performance art that seem to anticipate the specific meme(s) in various specific ways.This practice-based research began in Madrid and New York and continued in London, when Lombardía was the recipient of the 2018 SCAN-AR#2 Summer Residency and is now display in an exhibition at SCAN ( Spanish Contemporary Art Network) in London.
The unforeseen relations between art and internet (Jet Lag) are displayed as photographic layouts set in panels – made up of photographs that document both art and meme – thus illustrating the visual similitudes and weakening the line that separates life and art. The panels retake the metodology used by Aby Warburg , at 1927, at his most famous work, “The Bilderatlas Mnemosyne”.
Ira Lombardía (Asturias 1977) is an artist and researcher and works in different media such as photography, video, graphic design or sculpture. With her work she questions discourses, dynamics and rhetorics that have been assumed in the realm of contemporary art, image and philosophy. The production, both theoretical and practical, focuses on the transformation of the postmodern paradigm in relation to the digital visual culture. This line of research interest has led to generate proposals that challenge traditional forms of production, exhibition and documentation. Her work has been exhibited internationally in venues such as the Liverpool Biennial in 2014 or The Billboard Creative in Los Angeles in 2016. At a national level she has exhibited among other spaces in the CCCB of Barcelona, the National Library of Madrid and the Center Of Young Art of the Community of Madrid. In addition, her doctoral research project, which she is developing at the Complutense University of Madrid under the title Transfotography or Post-photographic Derivative: a re-reading of photographic theory in the Post-Internet era, has received the support of institutions such as the Banco Santander Foundation, The University of Córdoba.